Is Reliance Jio affecting film business in Bollywood? Let’s find out.
In India, the data consumption has increased so much in last 6 months and also with company reliance recently it has announced that JIO has crossed more than 100 million subscribers after its launch in just 170 days.
JIO Free Unlimited Internet Offer for free till 31st December. After this free usage limit was also set to just 1 GB per day until 31st March. Now from April onwards, JIO has continued offering 1 GB data for just Rs 303 every month. JIO is offering more facilities and data as compared to airtel which is currently costing Rs 250.
YouTube Publishers have got huge Boost after the increase in data consumption. Danger has become the first trailer and all its song promos have hit record levels according to the view count of trailers and promos. This Dangal Movie Song has crossed 50 million views. ‘The Human Song ‘has earned the good appreciation of 140 million views in 2 months after its release.
We also would like to inform all that before JIO was launched only 4-5 songs had crossed the 100 million mark. Dheere Se has already crossed 200 million and also Kala Chashma has 194 million views, news songs none other than Nashe see Chadh Gayi has almost 184 million views. And we can see that with old songs like Gerua and Tum Hi Ho the view count has doubled.
We can see that all the views and likes are actually benefiting music industry but there could be negative side too.
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Another drawback of which the music Industry has suffered is Piracy. One can now download and directly watch pirated music and Watch Movies Online Free on mobile while traveling. This was earlier only watched from a broadband internet connection at home but now it more on mobiles phones.
We also saw that during the release of Kaabil and Raees, a new high definition copy of two films was also uploaded on U-Tube, Facebook and even on Google Drive once in every 4-5 minutes. One could also observe a number of views being garnered. The collection of each film would have increased by approx 2 crores and more even if 20 %of the viewers of the single link had purchased theatre tickets.
Companies like Aiplex are unable to take this link down before it gets viral and before the movies have already being watched by thousands of people as these people on WhatsApp groups are sharing these links privately.
Now the question which strikes our mind is how much of this is affecting the film business? It’s not really going to impact big and Bollywood Hit Films 2017 like Danger, Sultan, and even Baahubali or even Padmavati but it will certainly affect small films. Even the films which opt for the clash at the box office will be affected because people now a day are not spending much money on watching movies in cinema all the time. Not more than one movie in a week is all they would like to watch.
The footfall at theaters has slowly decreased every year in the last three years. Also If Jim continues to remain aggressive, it will come up with Unlimited Data Plans Jio. The impact on film business could be quite significant in the next few years to come.