“I never chased after the Producer and Want to do Selective Films in a Year” Shahrukh Khan Remarks on Doing Content Driven Roles: Shahrukh Khan has seen many ups and downs in life and for him, it is a continuous process that any star has to aware. Bad times or lean patch can come but if you have the attitude to eliminate the fear of loose. Superstar Shahrukh often does couple of films in a calendar year and every award ceremony people or guest asked about why he chooses to do film one or two films. Shahrukh always a great believer in content-driven roles and earlier most of the films that did not do well are reasons for the poor and unrealistic story. The audience is now a day smart enough to select which film has more content driven rather than wasted money on lackluster movies.
So far, Shahrukh feels that if any films have the right message and reach the audience then that film will be a blockbuster in comparison with predictable and unauthentic movies. When people ask about how he balances both films and families, he replied that I will not do the film for years as some time you have to think how you can surprise the fans with the perfect blend of entrainment and a well-written screenplay. Shahrukh also clarified that he will no longer stay in Indian film industry only for his stardom power and hinted that there are actors that are racing towards the next superstar tag.
In recent times, Shahrukh Khan has failed to impress his fans with the debacle of jab harry met sejal and he completely agreed on the reasons for failure. He stated that no actors take anything for granted just because he remains the iconic figure but if any of his films are not doing well then he has to responsible for the failure of the film.
Last year, Shahrukh solo release film flopped and he admits that people are no longer accepting the superstar frame unless you strike the chord in their choice of films. The audience likes the films which are trending topics and just like Toilet Ek Prem Khatha people will accept the film wholeheartedly. Publicity and film promotion is part of every film and Shahrukh promises its fans to keep the support of any actor whose films are going well at the box office.
He believes in real content driven roles which other actors are able to do an audience for a change accepts the film. Earlier most of the Shahrukh films clicked at the box office but as an actor, you have to keep a balance between your image and choice of films. Those days are gone when audience accepts the films with a bankable actor but moving forward the trend has changed and for the wellness of Indian film industry it is time to soul search and look forward where the intensity lacks. On a personal point of view, Shahrukh will be seen Anand L Rai “ZERO “with an assembled star cast of Katrina Kaif and Anushka Sharma.